Avid Announces Strategic Collaboration Agreement with AWS to Deliver Efficient, Scalable, and Secure Cloud-based Production Framework

BURLINGTON, Mass., April 1, 2025– Avid® announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS), to deliver a cloud-based production framework that helps film and television production companies address key industry challenges, including rising costs, reduced budgets, and increasingly complex workflows. Launching at NAB Show 2025 in Las Vegas April 5-9, the new Avid on AWS production framework gives studios, broadcasters, and streaming services unparalleled access to Avid’s post-production solutions – offering the award-winning Avid Media Composer video editing software and Avid NEXIS storage on AWS.

Unlike traditional on-premises post-production models, which require heavy upfront investment, the new Avid on AWS production framework delivers enterprise-class security, compliance, and seamless scaling. The framework empowers TV and film production companies and post-production facilities to reduce infrastructure complexity, cut operational costs by as much as 40%, and shrink deployment time by roughly 60% through automated workflows. The framework also addresses the skills shortages many production teams face by providing remote access to global talent.

The new Avid on AWS production framework enables rapid deployment of production environments – in hours rather than days or weeks – by utilizing templates for specific project needs. This turnkey solution transforms traditional production workflows by enabling efficient, scalable, and secure cloud-based operations.

“Moving post-production to the cloud means we give creative teams faster, more efficient workflows and real-time collaboration, making it easier than ever for them to view and access media, and eliminate wait times that interrupt the creative process and flow,” Wellford Dillard, CEO at Avid, said. “At Avid, we know that every timeline tells a story, and we are committed to powering creators to craft and tell their stories, and capture inspiration anytime, anywhere.”

The Avid on AWS production framework will be available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS. Expanded offerings for film, TV, and enterprise production companies, including advanced training programs, will roll out throughout 2025.

“The collaboration between Avid and AWS helps set a new standard for efficient, global content production,” said Chris Blandy, Global Leader, Strategy and Business Development for Media & Entertainment at AWS. “Together, we are empowering the media and entertainment industry to accelerate the pace of implementation and content delivery. The Avid on AWS production framework will eliminate costly operational burdens and help maintain professional management standards for post-production.”

Through the collaboration with AWS, Avid is committed to delivering solutions that ease production complexities. Avid solutions built on AWS bring creators to the content and provide all the tools they need to increase efficiency. Global teams in news, sports and post-production can enhance collaboration, streamline workflows, and meet release deadlines effortlessly, while working concurrently on projects in secure, scalable, flexible, and rapidly deployed environments.

Also built on AWS and showcased at NAB Show 2025 is Wolftech News. Wolftech is an Avid company that enables newsroom teams to easily manage story-centric workflows. Teams work faster together, stimulating creativity from idea to fact-finding through multi-platform content delivery. Wolftech News will be presented at the AWS Theater, Stand W1343 on Sunday, April 6 at 12:45 – 1:15 pm.

For more information about the Avid on AWS production framework, visit: https://www.avid.com/avid-and-aws. Visitors to NAB Show 2025, which runs April 5-9, can learn about the new production framework by visiting Avid (Booth SL1516) or AWS (Booth W1701) at the event. To set up a meeting, go to https://www.avid.com/nab.

About Avid Technology, Inc.

Avid Powers Greater Creators: People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content – from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

PR Contact:

Platform Communications for Avid
Gay Bell / Hugh Filman / Nick Field / Molly Cole
[email protected]
+44 7549 891642

 

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