Avid powers data-driven future with Avid Content Core US debut at NAB Show New York

• Award-winning platform ushers in new era of intelligent, connected media workflows that streamline operations and delivers ROI while lowering TCO
• Avid NEXIS | Remote launches at NY event, delivering facility-grade editing performance from anywhere
• Expanded solution and partner integrations deliver AI, live streaming tools, and other capabilities directly into MediaCentral and Media Composer

Burlington, MA, October 9, 2025 – Avid® will make the US debut of its groundbreaking Avid Content Core™ at NAB Show New York 2025 (booth 547), taking place October 22–23. At the event, Avid will demonstrate the industry’s first cloud-based production and content data platform directly to North American media professionals. Unveiled last month at IBC2025, Avid Content Core is being featured alongside Avid NEXIS | Remote – a new storage capability launched in the cloud to enable facility-grade editing from anywhere – together with other solution enhancements and expanded partner integrations that deliver best-in-class AI, automation, and streaming tools directly into Avid workflows. The showcase underscores Avid’s evolving broadcast and postproduction strategy, which advances cloud and open ecosystem innovation across the company’s portfolio.

“Avid Content Core marks a transformational step forward for the media industry, bringing content creation, management, and value realization together into a single, cloud-native platform,” said Wellford Dillard, CEO at Avid. “We’re excited by the initial feedback from our customers and look forward to seeing them unlock Avid Content Core’s full potential. By unifying these capabilities, we’re helping media organizations unleash creativity, collaborate seamlessly across different locations, maximize the return on their content, and pivot faster to new business models.”

Through the new platform, which received a Best of Show Award at IBC2025, Avid is equipping the media and entertainment industry to move beyond fragmented systems by treating media assets as intelligent, connected data. From global broadcasters and newsrooms to major studios and postproduction facilities, Avid Content Core accelerates output, streamlines operations, boosts return on investment (ROI), reduces total cost of ownership (TCO), and opens opportunities for growth.

Designed to transcend the limitations of media asset management systems, Avid Content Core is a content data platform that brings ingest, search, orchestration, and asset intelligence into a single, cloud-native platform – accessible from anywhere via browser-based tools. Processing media assets as interconnected, actionable data rather than isolated files, the platform enables AI-powered search and recommendations, with each media asset receiving a unique fingerprint that enables teams working within the Avid ecosystem to authenticate provenance, track usage, and eventually measure ROI.

US media professionals get first hands-on experience with Avid NEXIS | Remote

In addition to Avid Content Core, Avid is formally launching Avid NEXIS | Remote at NAB New York – an innovation that brings facility-grade editing performance to distributed teams. Now available for cloud deployment, Avid NEXIS | Remote allows Media Composer® users to connect directly to Avid NEXIS® storage in the cloud for real-time, high-resolution editing workflows.

With secure smart caching and seamless integration across Avid, Adobe, and other tools, Avid NEXIS | Remote empowers production teams to:

• Work from anywhere with the same speed and reliability of on-prem setups.
• Edit directly in Media Composer® and Pro Tools® with no proxy round-tripping.
• Optimize cost and flexibility with elastic, scalable cloud storage.

While the cloud version of Avid NEXIS | Remote is available this month, support for Avid NEXIS F-Series will be launched in 2026.

NAB New York 2025 showcase highlights solution and partner innovations

In addition to Avid Content Core and Avid NEXIS | Remote, attendees can experience a full range of integrated solutions and partner demos designed to streamline production, simplify workflows, and accelerate delivery:

• Wolftech News and MediaCentral integration: Story-centric newsroom planning, creation, and publishing now brought together in a single user interface.
• Stream IO™: Flexible ingest, loop recording, and playout solution for live and fast-turnaround workflows – now with synchronized multi-camera ingest and enhanced bulk export for faster, more efficient media operations.
• Media Composer panels: Featuring AI integrations from Quickture (transcription and sequence creation), Flawless (dialogue editing), Acclaim Audio (leveling and cleanup), and Streamwell (low-latency live streaming and collaboration).

The NAB New York showcase marks the latest chapter in Avid’s continued mission to redefine how the media industry creates, collaborates, and delivers. The company will demonstrate how Avid Content Core delivers a powerful foundation for seamless, content-centric collaboration across editorial, operational, and business teams. It will also show how, as AI, cloud, and open ecosystems reshape media production, Avid is delivering trusted solutions that let creators focus on their craft – and not complex integrations.

To book a demo or meeting with Avid, click here or drop by the booth (547).

About Avid Technology, Inc.

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame – every day.

Avid powers greater creators and trusted newsmakers, enabling everyone with a story to tell – from Emmy, Grammy and Oscar winners to rising talent.

Avid is sharpening the cutting edge of some of the most famous names in media production and news – from Media Composer, Pro Tools, Venue, Sibelius and Avid NEXIS to MediaCentral and Wolftech. We’re doubling down on cloud, remote collaboration, automation and acceleration to help our customers meet changing consumer demand and shifting revenue models by working faster, smarter, together.

Avid is where everyone and everything can connect in a seamless and collaborative environment that supports the highest level of creative production and the most rigorous reporting environments.

Content moves the world – Avid powers greater creators.

 

PR Contact:

Platform Communications for Avid
Gay Bell / Nick Field / Molly Cole
[email protected]
+44 7549 891642

©2025 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Content Core, Avid NEXIS, MediaCentral, Pro Tools and Stream IO are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Other trademarks are property of their respective owners.