Avid powers the art of sound at NAMM 2026 with immersive, intelligent, and integrated audio tools

• Showcasing immersive sound advances, networked audio, and AI-enabled automation tools to elevate music creation and performance
• Delivering solutions across Pro Tools, Sibelius and Avid VENUE to simplify complex audio production from studio to stage
• Highlighting innovative new partner integrations and hands-on previews to expand creative possibilities

Burlington, MA, January 13, 2026 –  Avid® is demonstrating how it powers the art of sound at The NAMM Show 2026, showcasing innovations shaping the future of audio creation – from immersive production and AI-enhanced workflows to seamlessly integrated partner tools. At the show, running January 20-24, Avid is spotlighting new product advances, expanded integrations, live creator sessions, and demonstrations from across its growing audio ecosystem, along with education initiatives designed to inspire the next generation of creators.

Visitors to the Avid booth (15102) can experience the latest Pro Tools®, Sibelius®, and Avid VENUE® innovations firsthand through a slate of leading-edge tech previews, expert-led demos, and live sessions with award-winning engineers and producers. These advances deliver on Avid’s mission to give creators faster, smarter, and more connected ways to produce their best work – whether composing scores, mixing tracks, or running massive live productions.

“Everything we’re showcasing at NAMM this year reflects a simple belief: creators deserve tools that move as quickly as their ideas,” said Kenna Hilburn, Chief Product Officer at Avid. “By enhancing workflows and deepening integration across our ecosystem, we’re helping artists, engineers, and educators spend more time creating and less time managing technology – so they can focus on the moments that matter most.”

 

Introducing advances across immersive, AI, and connected creativity

Evolving audience expectations, the rise of spatial audio, and creators’ need for faster, more flexible workflows are redefining modern production. At NAMM Show 2026, Avid is addressing these demands with innovations in key areas, including:

Immersive audio for studio and stage – Immersive audio is reshaping the way music, films, and live events are experienced. Avid continues to enhance its toolset in this area, making spatial workflows more widely available. Pro Tools now offers integrated support for Dolby Atmos®, Sony’s 360 Reality Audio, and UWA Audio Vivid, with features to enable seamless mix conversion across formats within a single session. For live sound, VENUE supports immersive systems such as FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape, delivering compelling sonic experiences at scale. The addition of high density Dante support for VENUE | S6L, adds the network bandwidth and routing flexibility needed to deploy high-channel-count immersive setups.

AI and automation that empowers creators – Avid’s approach is to put creators in the driver’s seat and help them accelerate the mundane. AI-powered tools in Pro Tools and Sibelius help automate repetitive tasks and unlock new efficiencies. Pro Tools now features Speech-to-Text analysis, SoundFlow macros, and enhanced ARA plugin support, while Sibelius users benefit from AI-powered chord symbol generation. Avid’s approach keeps creators in control, accelerating the work without compromising artistry.

A curated network of integrated tools – An ever-expanding ecosystem of partners brings best-in-class production tools into the Pro Tools environment. Avid’s Inner Circle program, ARA plugin support, and expanded partner integrations are adding world-class third-party tools directly into creators’ workflows. Whether it’s tapping into Splice’s royalty-free sound library, or crafting synth lines with Native Instruments Massive X, Avid is expanding what’s possible inside Pro Tools.

 

Live from the booth: Elite engineers and creators share their secrets

Avid’s booth will host exclusive live sessions with some of the world’s most in-demand audio engineers, producers, and creators, who will share real-world workflows and artistic insights, including:

• Andrew Scheps – mixing engineer and record producer (Adele, Red Hot Chilli Peppers, Metallica, Jay-Z)
• Young Guru – audio engineer and record producer (Jay-Z)
• Josh Gudwin – mixing engineer (Justin Bieber and Bad Bunny)
• Leandro “Dro” Hidalgo – record producer and audio engineer (Tyla, Wizkid)

Visitors will get a rare, behind-the-scenes look at how these creators use Avid tools to shape today’s defining sounds.

 

Hands-on tech previews: Explore what’s next in audio

NAMM visitors can experience the latest Avid solutions across four focused demo pods:

• Pro Tools | Music Creation – Preview advances include new MIDI Editing Mode, MPE (MIDI Polyphonic Expression) support, Track Pin, and enhanced Speech-to-Text, alongside Splice integration, MIDI Playlists, and cutting-edge Inner Circle rewards tools like Triaz Player, AutoBeat Lite, and Rendition Lite.
• Nu·Studio | Immersive + High-End Audio – Making its first public showing at NAMM, Nu·Studio – the first modular, portable studio system designed for immersive audiovisual production – provides the setting for immersive demonstrations. Visitors can experience Dolby Atmos, Audio Vivid, and 360 Reality Audio workflows in Pro Tools Ultimate with the EUCON-powered Avid S6 control surface, MTRX II / MTRX Studio, HDX, and Sonarworks-powered room calibration, plus tech previews of Track Pin and expanded Speech-to-Text.
• VENUE | Live Sound – Get a first look at VENUE 8.1, the new E6LX engines, and the addition of a high density Dante option. See how VENUE | S6L – the industry’s only fully unified live sound platform – powers immersive live productions with support for FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape, while delivering seamless Pro Tools workflows for Virtual Soundcheck and 128-channel live recording over a single Ethernet cable.
• Sibelius – Preview what’s coming in Sibelius 2026, including the new Dark Theme and cross-staff beaming. Highlights from 2025 include Staff Filters, expanded stave count, streamlined activation, and instant tier switching for education and composition.

Avid is also spotlighting its commitment to education through the Avid Learning Partner program, which connects certified training providers with Avid’s expert curriculum and industry-recognized certifications. NAMM attendees can meet Avid’s Learning team at the booth to discover more about the program, which helps students build the skills needed for today’s audio workflows.

NAMM Show visitors are welcome to come to the Avid booth (15102) to experience firsthand how the company is powering the art of sound across music creation, immersive audio, and live performance. To schedule a demo or meeting, visit avid.com/namm.

 

About Avid Technology, Inc.

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame – every day.

Avid powers greater creators and trusted newsmakers, enabling everyone with a story to tell – from Emmy, Grammy and Oscar winners to rising talent.

Avid is sharpening the cutting edge of some of the most famous names in media production and news – from Media Composer, Pro Tools, Venue, Sibelius and Avid NEXIS to MediaCentral and Wolftech. We’re doubling down on cloud, remote collaboration, automation and acceleration to help our customers meet changing consumer demand and shifting revenue models by working faster, smarter, together.

Avid is where everyone and everything can connect in a seamless and collaborative environment that supports the highest level of creative production and the most rigorous reporting environments.

Content moves the world – Avid powers greater creators.

PR Contact:

Platform Communications for Avid
Gay Bell / Hugh Filman / Nick Field / Molly Cole
[email protected]
+44 7549 891642

©2026 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Pro Tools, Venue, and Sibelius and are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. Dolby Atmos is a registered trademark of Dolby Laboratories. Dante™ is a trademark of Audinate Pty Ltd. Other trademarks are property of their respective owners.