Avid - Expand Your Editing Possibilities

The life of an editor is not just about the creativity they deliver in the suite. It's also about their time spent away from work, with their family, and striking the right balance between the two. The traditional approach has always been to work in the office, where editors have access to machines and media close by. But now, there is an alternative way to work without the office, that doesn’t involve losing access to the essential tools: the industry-leading workflows and creative control with Avid | Edit On Demand.

Expand Your Editing Possibilities and Take Your Collaborative Workflows to the Cloud

Expand Your Editing Possibilities and Take Your Collaborative Workflows to the Cloud

Expand Your Editing Possibilities and Take Your Collaborative Workflows to the Cloud

The pandemic has fractured the traditional collaborative environment of working together in the same edit suite, with social distancing measures making it almost impossible. Production teams have become more dispersed, with talent not even in the same city or country as where the edit is taking place. And as a result, a greater need and demand for remote working solutions to address this challenge has developed.

There has also been a change to our relationship with work. Why spend hours every week commuting? Why spend all the time and money of commuting to work every day when you can edit from the comfort of your own home setup?

Avid Edit On Demand - collaborative workflows

But working remotely slows things down, does it not? Doesn’t it mean you need to work in silos with limited collaboration and the constant challenge of making sure everyone involved is kept up to date with the progress of the job? And doesn’t it mean you can't easily share what you’ve done with your colleagues?

Wrong. With Avid | Edit On Demand, no it does not.

It is a familiar collaborative Avid workflow with project sharing and bin locking—it just happens to be in the cloud. It's the award-winning Media Composer with the industry leading Avid NEXIS high performance storage, which is as responsive as the work you would do when editing with a machine under the desk and the storage in the server room next door.

Media Composer

Multiple editors can then work together while being apart as if they were all together in the same building. With an over the shoulder workflow built-in, it is easy to share your work as the project progresses and get vital feedback from your colleagues.

Let Avid | Edit On Demand expand your possibilities, take your collaborative workflows to the Cloud, and realign your work-life balance in favor of the life, not the work.


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Craig Wilson
Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Media and Cloud Product Evangelist and host of the Making the Media podcast.