FEBRUARY 10, 2023

Avid Looks at the Future of Post-Production Innovation

Avid Media Composer editing workstations are an essential tool for clients at ENVY Post, a London facility offering the latest in post-production innovation.

The future is about the flexibility to work any way a client wants, whether locally or remotely, whenever they want, without restriction.

Jai Cave, Technical Operations Director, ENVY Post

The shift from analog to digital. From SD to HD. From HD to 4K UHD and HDR. And now from on-prem to the cloud. Post-production innovation never stands still and seems to be advancing faster than ever. Avid has stood at the vanguard of many of these transformations – and continues to lead with innovative technologies that enable greater agility, efficiency, and creativity for post-production professionals.

What lies ahead for the post industry? We've joined with Broadcast magazine to answer that question.

Appearing in the February 2023 issue of Broadcast, “The Future of Post-Production" editorial supplement features a series of articles that explore and anticipate evolving post workflows and business practices in the coming years. Within its pages you’ll find:

  • “Boom Time for Post Sector,” a multi-faceted look at how post houses in the UK are leveraging the cloud, AI, and other technologies to thrive following the COVID-19 pandemic
  • “Avid Tech Helps ENVY Stay Ahead of the Curve,” an interview with ENVY Post Technical Operations Director Jai Cave about the use of Avid technology to reimagine the facility’s workflows and services
  • “What’s on the Horizon for Post?,” a Q&A with Avid General Manager and Senior Vice President Tim Claman about the ways Avid technology is driving change in the post sector

“The Future of Post-Production" is a must-read for all technology decision-makers in Media & Entertainment – or any organization that produces video content. Read it today to get the scoop on how post workflows are likely to evolve in the coming years.

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