Looking up through the canopy of a forest

Is your production going green yet?

Craig Wilson

August 20, 2021

Production teams and newsrooms are being urged to think of their carbon footprint as well as the stories they are telling, in the latest episode of the Making the Media Podcast.

The episode “Going Green” explores the efforts being made in the UK to help producers reduce emissions, cut plastic and waste but maintain the highest program making standards.

Jo Finon, Manager of Responsible Productions at Sky Sports, and Katy Murdoch, Operations and Training Manager at BAFTA albert join host Craig Wilson to talk about the practical initiatives being put in place.

Jo says it is crucial everyone gets involved, “We've got representatives across the operational department and editorial, so that people within each department have got a spokesperson. They've got an ‘in’ to me, so that we are all thinking about this. This is everyone's responsibility to actually think about how we can improve things and what could be our next green solution for whatever the issue is. “

Earlier this year, BAFTA albert launched a news consortium to raise awareness within the industry of the issue of climate change. While news is regarded as a very efficient medium in terms of its carbon footprint, issues around travel remain.

But Katy tells Craig of her concern for the broadcast industry more widely unless more work is done, “I worry for our industry. That we're going to hemorrhage young audiences if we don't start putting the climate into all sorts of stories because this is what they really care about.”

Find out more on the next episode of the Making the Media podcast, releasing on Monday, August 23.


Listen and Subscribe to Making the Media

More Like This


Want to make long-lasting effective change within your newsroom?
Read more

Craig Wilson headshot
Craig Wilson
Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist and host of the Making the Media podcast.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies.

Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline

Agree and proceed