Making the Media S6E08: The DNx Factor

S6E08: The DNx Factor

Listen to hear:

• The immense performance gains in new Intel chips with the latest version of DNx
• Advances in the DNx technology to enhance quality and interoperability
• Why the partnership is bringing benefits for creators everywhere

Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level.

Intel has delivered new processors which stand to deliver major performance gains, whether you are an editor working on a laptop or a workstation, or a broadcast organization seeking server optimization too. All delivered by a long-standing relationship between the two organisations.

Discover how Avid and Intel partner to enhance performance, and why the interoperability of DNx is a crucial element in many workflows today.

Our guests this episode

Brijender Bharti, Intel

Brijender is a Director in the ISV Engineering Team at Intel, where he leads strategic initiatives to collaborate with software partners in enabling and optimizing their solutions for Intel Client platforms. Brijender and his team work closely with software partners to unlock the full potential of Intel's hardware ecosystem, accelerate AI adoption and drive customer requirements to influence the development of future Intel hardware and software products.

Danny Hollingsworth, Director of Post Production Product Marketing, Avid

Danny is a media technology leader specializing in post production strategy and go-to-market execution. He brings extensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post production portfolio, helping define strategy and messaging for editing, storage, media management, AI and cloud enabled workflows. His work focuses on driving industry transformation through intelligent, connected solutions that empower storytellers and reinvent media operations.

Shailendra Mathur, VP of Architecture, Avid

Shailendra is a seasoned technology executive and industry leader, specializing in managing large engineering organizations. With over 30 years of innovation experience, he has a proven track record of combining business acumen, technology thought leadership, and collaborative teamwork to define business transformation strategies for media enterprises. His work has consistently created competitive differentiations and business efficiencies.

“We are pushing the boundaries with our hardware innovation. It’s an amazing journey that started small and is now transforming the entire creator industry.” Brijender Bharti, Intel