Making the Media S5E04: The Story-Centric, Digital-First Future of News

S5E04: The Story-Centric, Digital-First Future of News

The planned combination of Avid and Wolftech will transform news, sports and live production workflows, according to the leaders of both companies after Avid announced plans to acquire the Norwegian-based, story-centric planning and publication specialist.

• The tight integration of Avid MediaCentral and Wolftech News into a unified toolset will enable customers to increase efficiency by optimizing collaboration between digital-first and traditional TV with a streamlined end-to-end workflow.
• Newsrooms will benefit from an industry- leading, digital-first, AI framework and an open API approach to integrations to power workflows today and tomorrow, on- premises, hybrid or in the cloud.

In this special edition of the podcast, we hear from those behind the deal, and from other leaders in the business about the benefits it will bring to customers.

Listen to Hear:

• Why Avid and Wolftech are an ideal partnership.
• Plans to integrate story-centric planning and publishing tools in Wolftech News with Avid’s digital-first MediaCentral solution.
• How this planned partnership will address the drive for efficiency in news and media production.

Episode Guests

• Wellford Dillard, Avid Chief Executive Officer
• Arne Berven, Wolftech Chief Executive Officer
• Tim Claman, Avid Chief Product Officer
• Régis André, Avid Senior Director of Product Management
• Tom Evetts, Avid Chief Sales Officer

"It's an unbelievably exciting moment, a huge acceleration in our own plans. It's a big step forward in the vision that we've had, allowing us to start delivering a lot more value to our customers in this industry, a lot faster."
Wellford Dillard, Avid CEO