JANUARY 10, 2022

When Downtime Isn’t an Option

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If your media production system goes down, are you dead in the water or do you have somewhere else to go?

Having a strategy for dealing with such events based on the principles of business continuity (i.e., maintaining operations when a failure happens) and disaster recovery (i.e., restoring stability after a catastrophic problem) is critical.

Avid has introduced a secure backup solution which can enable customers to handle both scenarios.

MediaCentral | Sync is a subscription-based solution that protects television news organizations and other production environments against unexpected storage and database loss. The solution enables disaster recovery and business continuity workflows by automatically backing-up media and any associated metadata to a second production management system, thereby minimizing the risk of production delays by ensuring simple, efficient, and reliable data backups.

Sync Tasks

“Downtime is simply not an option in today's fast-paced, always-on production environments, where having access to media in a timely manner is essential for success,” says Raul Alba, Director of Product Marketing, Media & Cloud at Avid, continuing, “Media organizations need confidence that, in the event of a disaster, their valuable content is safe and can be quickly restored without impacting production operations.”

MediaCentral | Sync is a seamless addition for MediaCentral production infrastructures, making it an easy and secure solution that ensures broadcasters can be confident that their content is always safe and accessible.


The solution allows users to choose when and where to back up specific assets by providing flexible media and metadata backup options through its web-based user interface—providing assurance that technical operations can be maintained in any situation. And, in addition to being fully integrated with Avid NEXIS® storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, and gain unprecedented protection as part of an end-to-end production solution.

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  • Craig Wilson headshot

    Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry, ranging from workflow transformation of national broadcasters to large-scale sports events. Craig has held various roles with Avid and is now the Global Media & Cloud Product Evangelist.

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