deploying cloud technology for broadcast workflows

Will COVID Accelerate Cloud Adoption? Certainly, Say Broadcast Engineers

Craig Wilson

April 14, 2021

The impact of the pandemic is accelerating broadcasters' desire to take advantage of cloud-based technologies to deliver new workflows.

That's the view of the head of broadcast technology at one of the Gulf region's leading broadcasters.

On the next episode of the Making the Media podcast, Mohamad Fares from Qatar TV speaks to host Craig Wilson about how they are assessing and deploying the cloud where it fits for their organization.

"COVID was a very big catalyst, because I can't think of any other situation where we could have adopted these technologies so fast. And then in the same fashion that that would [be] over...the span of a few weeks."

Security is also critically important when considering cloud options, which has prompted close working between departments.

"We had to work with our Information Security department to make sure that we provided that platform in a secure manner, in a safe manner. In a manner that—I don't want to say eliminate, but reduce[s] the risks to our internal network and to the end users who are accessing that network from home."

In the episode of the podcast, he also says that he has to balance the desire to be innovative with the reality of maintaining a full 24/7 operation. "Honestly, to me the biggest fear is the balance. You want to stay ahead of the curve, but at the same time you don't want to be too early an adopter that you know you may take a misstep and then decide that, 'Oh no, we have to roll back. This probably was not the best use of our time and our money.' To me this is this is the biggest concern."

You can hear the full interview on the next episode of Making the Media, available on Monday, April 19.

Making the Media

A podcast exploring the forces that shape the media, news, and entertainment industry.

Listen and Subscribe

Craig Wilson headshot
Craig Wilson
Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Broadcast and Media Product Evangelist and host of the Making the Media podcast.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

Use of cookies on this site:

Cookies allow us to remember your sign-in details, to optimize site functionality and to deliver content tailored to your interests. We collect and use personal information, such as cookies, in accordance with our Privacy Policy. Click "Agree and proceed" to accept cookies and go to our site or visit our Privacy Policy to learn more about cookies.

Clicking 'decline' will disable most cookies and prevent you from making purchases on the Avid Online Store as well as using our chat feature. Strictly necessary cookies that are required for this website to function will not be declined. Decline

Agree and proceed