Avid is the AI-powered intelligence layer that turns content understanding into workflow execution to power professional media production. Our vision extends beyond tools and teams and connects every part of the content lifecycle, bringing AI to your media—not the other way around.
From intelligence to execution
Turn media into intelligence
Avid uses AI to extract frame-level metadata, transforming your media assets into a searchable library that moves teams from discovery to production faster.
Orchestrate agentic workflows
By combining searchable media with workflow context, Avid enables media-aware agents to understand your production logic and execute critical tasks across the content lifecycle.
Drive smarter decisions
With visibility into how content is created, distributed, and used, Avid transforms lifecycle data into the intelligence you need to make faster decisions and maximize the value of every asset.
AI for Every Stage of Media Production
Content core
AI metadata tagging
Automatically generate rich, time-coded metadata to make every frame of your media library searchable and structured.
content core
Multimodal AI search
Find media using image similarity, natural language, or transcript cues—moving beyond keywords to visual intent.
content core
Proactive discovery
Get smart content suggestions based on your role, recent activity, and trending assets across your production team.
Mediacentral
Object & scene detection
Use AI to detect objects, locations, and scenes, enabling precision filtering for specific visual elements.
Mediacentral
Smart facial recognition
Identify key people and public figures across your entire library to instantly curate talent-specific collections.
Modernize without disruption
See how Avid's AI solutions can work for your media operation.
Resources
Avid x Google bring AI to media production
Avid and Google introduce agentic AI to speed up video editing, media discovery, and post-production workflows.
Content Core: The future of media production
Avid introduces Content Core, a new platform that unifies media workflows, data, and AI across the content lifecycle.
The benefits of a story-centric approach
Discover how Avid’s News Solutions can make your newsroom a revenue-generating powerhouse.