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Virgin Media Television, the Republic of Ireland’s leading commercial broadcaster and a key member of Avid’s preeminent client community, knew where to turn to revitalize its traditional daily studio production. From ingest to playout, Virgin Media Television now has an end-to-end Avid workflow entirely built with comprehensive tools from the tightly integrated Avid MediaCentral Platform.

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The leader in Irish TV entertainment has adopted next-generation graphics solutions from the Avid Studio Suite including 4Designer, the foundation of all Avid real-time graphics systems, to enhance content for newscasts, panel shows and sports programming.

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Virgin Media Television’s journalists are also utilizing Avid’s on-air graphics and video solution, Avid Maestro, to easily create, manage, distribute and playout stunning high-resolution 3D graphics, without always needing to rely on its graphics team.

In this video interview, two key members of the Virgin Media Television team discuss their investment, from specification to purchase. “The commercial and creative benefits of the Avid solutions were most appealing to our business structure,” commented Eion Brennan, Post Production Supervisor.

When testing Avid 4Designer, Liam O’Neill, Head of Graphics, knew it was a solution that could be integrated without his graphics team having to retrain: “The very first time I sat down and worked on 4Designer, I found it very intuitive, making it an ideal solution for my teams.”

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Virgin Media Television has also invested in a support contract with Avid Global Services to provide bespoke programs that empower the users and operators to get the best out of the graphics solution, increasing the lifetime value of these new assets.

To hear more from Virgin Media Television, and the next-generation Avid solutions enhancing their day-to-day operations, watch the video now!

TV3 Ireland

TV3 Ireland

TV3 Ireland