Making the Media S6E05: Absolutely Flawless

S6E05: Absolutely Flawless

Ever heard of a vub? If not, you’d better get used to the term, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer.

But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revolutionize the need for re-shoots and has the backing of key actors’ unions too.

Listen to Hear:

• Why Flawless is one of the hottest new products in post-production
• The simplicity of the workflow in Media Composer
• The ethical approach to the technology and protecting actors’ rights

Our Guest This Episode

Peter Busch, SVP, Customer Success, Flawless

Peter is an award-winning executive with over 25 years of experience scaling B2B assistive AI technologies in the global entertainment sector. Specializing in the commercialization of emerging tech, Peter has driven over $100M in lifetime sales, orchestrated global distribution via legacy partner integrations, and successfully guided two tech firms to mid-8-figure exits.

As the founder of Faceware Technologies, Peter led the company to become the industry standard for facial motion capture, resulting in a strategic acquisition by Facebank, Inc. in 2021. Currently, as SVP on the growth and go-to-market team at Flawless, he is instrumental in bringing revolutionary Assistive AI tools (TrueSync, DeepEditor) to market , securing partnerships with industry leaders like ACE, MPEG, Avid, and Adobe.

A key contributor to a 2015 SciTech Academy Award-nominated workflow, Peter’s work has powered Academy Award-winning films (Benjamin Button) and AAA gaming franchises (Call of Duty, FIFA, Grand Theft Auto, Halo). Most recently, he was voted by his peers as a Top 20 Technology Executive by the Entertainment Globalization Association (EGA).

“The workflow is significantly more important than the technology.” Peter Busch, SVP Customer Success, Flawless