Avid Content Core 2026.04.18 | The platform launch

Introduced at NAB Show 2026, Avid Content Core is a cloud-based content data platform that sits over the on-premises and hybrid systems you already run. It connects your scattered systems, media, and workflows into a single source of truth.

Most media operations don't have a media problem. They have a finding problem. Footage sits on regional servers, local drives, and cloud buckets, described inconsistently by different teams, and the time your people spend hunting for it is time they're not spending on the story. Avid Content Core treats all of it as one connected environment, so teams can find footage faster, work from anywhere, and stop duplicating effort.

One view across all your storage

Stop hunting through regional servers, local drives, and cloud buckets to work out where a master clip is hiding. Avid Content Core treats scattered hardware as one connected environment. See where media lives, track versions of a clip, and view its full history, without moving large files around or making duplicate copies.

Search by what's in the content, not what someone called it

Manual logging takes forever, and folder names are rarely consistent between teams. The Search app's semantic search engine lets your team find footage in plain English. Search for a spoken quote, describe the action in a scene, or match clips against your scripts and news wires. It searches the meaning of the content, not the tags around it.

Every tool in a browser

Distributed teams, regional bureaus, and field reporters shouldn't need heavy local software to do their jobs. Avid Content Core delivers a full set of connected web apps, including Search, Playback, Editing, Tasks, and Review & Approval, through a standard browser on any device.

A path to the cloud that doesn't start with a rip-out

You don't have to abandon your on-premises storage to get cloud agility. Avid Content Core runs as a SaaS platform that connects to the systems you already have, bringing modern AI tools and cloud flexibility to your existing on-premises or hybrid setup. Modernize without disruption.

Why it matters

Avid Content Core isn't a replacement for what you've built. It's the layer that connects it. From launch, the platform has been designed to improve continuously, shaped by the people using it every day, delivered release after release rather than once every few years in a disruptive upgrade.

See the full release notes on MyAvid, or talk to your Avid account team about Avid Content Core.