APRIL 3, 2023

Making the Media S3E14: The LX Factor

Making the Media S3E14 guest Matt Goldberg

Risk-taking and being prepared to fail (but fail fast) are some of the key learnings from a news station which launched in the pandemic and is continuing to grow and find an audience.

In the latest episode of season three of the podcast, Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local, about the work of NBC LX almost three years on since it went on air. We featured the work of NBC LX in season one of the podcast, so this is the chance to discover what worked, what did not, and what the future holds for the US-based station.

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Listen to Hear:

  • The importance of failing fast
  • Why risk-taking is central to the channel’s ethos
  • The way the channel works with other NBCUniversal Local stations to maximize coverage

Our Guest This Episode

Our Guest This Episode
Matt Goldberg

Matt is the vice president of content strategy for NBCUniversal Local. In this role, Matt oversees content, brand, marketing, and programming, and manages the team at LX News. He also works directly with sales, business development, and distribution in generating revenue for the network.

Matt has been with NBCU for 20 years, previously working as the assistant news director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an investigative producer in Los Angeles where he won numerous local and national awards for his work.

Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE) and was the board president from 2016 to 2018. He started his career in TV news while attending Arizona State University and has also worked in Houston, Texas.

Fail fast. We have to try things, that's our spirit and our DNA. But we have to be comfortable saying ‘this isn't working’ or ‘it's not working like this’ and ‘how do we change it or move on from it.

Matt Goldberg, NBCUniversal Local

Mentioned in This Episode

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Listen to the Podcast

  • Craig Wilson headshot

    Craig Wilson is a newsroom specialist with over thirty years of experience in the broadcast industry. Craig has held various roles with Avid and is now the Global Media and Cloud Product Evangelist and host of the Making the Media podcast.

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