Making the Media S5E10: Predicting the Future
S5E10: Predicting the Future
Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization The DPP.
In the new episode of the Making the Media Podcast, Edward Qualtrough, the DPP’s editorial director, discusses their 2025 Predictions Report which has just been published.
Listen to Hear:
- The end of the romance era for AI
- The data opportunity for broadcasters
- Why cyber security goes beyond human control
Our Guest This Episode
Edward Qualtrough
DPP Editorial Director
Edward was a technology and business journalist for 15 years. As a former editor of CIO magazine and technology editor at New Statesman Media Group, Edward engages regularly with chief technology officers, chief information officers, digital leaders, and tech executives to discuss C-suite challenges, industry trends, and disruptive threats.
“The more that organizations go out of their way to show how transparent they are, the more they'll just get ignored by consumers who aren't really that interested.”Edward Qualtrough, DPP Editorial Director
Mentioned in This Episode
Making the Media S4E10 – The European Exchange
