MediaCentral 2025.10:

The 2025.10 release of Avid MediaCentral delivers a powerful set of enhancements focused on intelligent automation, scalable infrastructure, and streamlined collaboration. Designed to meet the evolving needs of modern media organizations, it introduces new AI-powered tools, deeper integrations, and robust security improvements that enable teams to produce more tailored stories, faster and more securely.

AI-Powered Transcription and Translation Workflows

Transcribe: Speech-to-Text for Enhanced Searchability and Editorial Speed

MediaCentral now includes native transcription capabilities that convert spoken content into searchable text directly within the Cloud UX search app. Key features include:

• Transcript-aware search pills: A new search type allowing users to locate content based on spoken keywords.
• Transcript status display: Operators can now instantly see whether transcripts are available for a given asset.
• Subclip support: Transcripts are now linked to subclips, improving granularity in search and editorial workflows.
• Interactive transcript editing: Highlighting transcript text now automatically selects the corresponding video segment, which can be added directly to a sequence—dramatically accelerating story assembly.

Translation: Multilingual Support for Global Newsrooms

To reduce manual translation overhead and improve accessibility, MediaCentral now supports on-premises transcript translation:

• Select target languages for transcript conversion
• Set default translation languages for consistency across teams
• Edit and copy translated sections for reuse
• All translation processes are performed locally, with no cloud dependency, ensuring compliance with data sovereignty and security policies

New: Avid Production Management

The 2025.10 release marks the first step toward unified content management across Avid platforms. The new Avid Production Management system enhances existing on-premises tech stacks with:

• An SQL Engage database for scalable performance and efficient metadata handling
• Multisite capabilities, enabling distributed teams to collaborate across geographies
• Integration with the MediaCentral Rules Engine, allowing automated media management workflows within Cloud UX

This evolution lays the groundwork for a more cohesive and intelligent media infrastructure.

Acquire Workflow Enhancements

MediaCentral | Acquire is receiving several updates aimed at improving scheduling and ingest efficiency:

• Automatic channel assignment: New recordings are now assigned to available channels without manual intervention, reducing setup time.
• Improved channel display and sorting: Enhancements to the UI make it easier to manage and monitor ingest channels in real time.

Security and Platform Updates

Security remains a top priority in MediaCentral 2025.10 with continued investment in infrastructure hardening:

• RabbitMQ security enhancements for Kubernetes clusters
• Support for Ubuntu 24.04 in both MediaCentral | Cloud UX and MediaCentral | Newsroom Management
• Support for Windows Server 2025, ensuring compatibility with modern enterprise IT environments

These updates help safeguard valuable media assets and metadata while maintaining operational continuity across platforms.

MediaCentral 2025.10 is built to empower media organizations with smarter tools, scalable infrastructure, and secure workflows—whether you're managing a global newsroom, coordinating field production, or automating editorial pipelines.