MediaCentral for Sports

In the studio or on location, MediaCentral sports solutions team up to give you the technology, efficiency, creativity, and protection you need to keep your fans cheering.

From MediaCentral | Production Management, to real-time graphics and video playout with Maestro | Live, Avid enables you to get your game on and engage fans, whether they’re following the action on the jumbotron at the stadium, their TV or computer at home, or their mobile device wherever they roam.




Maximize your live and studio sports production capabilities


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The smartest play in live sports


Sports Production Solutions Rio_600x300

Managing massive volumes of media at the Olympics in Rio

Meeting the challenge

Produce entertaining and enlightening sports shows in the studio and replay exciting video highlights and moments at the game with Avid’s industry-leading tools.

  • Keep up with increasing content demands using integrated video and audio tools that streamline your workflow
  • Generate revenue to offset escalating production costs by inserting virtual ads that can be tied to the field or displayed standalone
  • Overcome scattered viewership and capture audiences across all platforms with instantaneous on-air, online, and on mobile publishing
  • Hold viewer attention and capitalize on all the excitement with engaging 2D and 3D graphics and high-quality slow-motion replays
  • Engage fans by quickly accessing relevant clips with our secure, software-defined storage solutions
  • Get the most from your investment and easily leverage your content for scoreboard highlights, commercials, web video, live streaming, and more
  • Produce and edit content remotely, making it easy to create at away games and training sites

How it works


MediaCentral for Sports Solutions

MediaCentral Platform and Clients

MediaCentral Workflow Modules

MediaCentral Apps

MediaCentral Services

MediaCentral Panels

  • MediaCentral | Panel for Media Composer
  • MediaCentral | Panel for Adobe Premiere Pro CC

MediaCentral Connectors

Sports Production Solutions

Audio (DAW)

Professional music and audio production software and hardware


Comprehensive tools to create and enhance on-air and in-studio presentations

Newsroom Management

Professional media production and automation tools for news journalists and producers


Industry-proven shared and nearline storage systems for audio and video workflows

Video (NLE)

Professional video editing software and hardware

Video Servers

Multichannel video servers that provide near-instantaneous ingest-to-playback turnaround


Avid Sports Bundle | Trucks

Deliver highly engaging, multimedia-rich sports presentations, packages, and analysis from inside any size OB truck or van

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Avid Sports Bundle | Remote Productions

Go to where the game and action are and produce multimedia-rich content and analysis from anywhere in the world

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Avid Sports Bundle | EDU

Get everything you need to cover your school’s games and sporting events with this specially priced solution designed for college sports

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Maestro | TD Control Studio Display Bundles

Control and manage high-res video wall content with cost-effective bundles

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Webinar: Broadcast Sports Production

Maximize your live and studio sports production capabilities

Webinar: Spark

Draw out the play action live with stunning sports graphics

Webinar: TD Control

Maximize your resources and enrich your broadcasts

Webinar: PlayMaker

Produce sports and news highlights at an incredible speed

Avid Sports Blogs

Read the latest stories about how Avid solutions have helped sports producers around the world

MediaCentral Datasheet

Create better content faster, deliver to more outlets and devices, and maximize your media's value

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SKY Perfect JSAT: Building a world-class 4K HDR sports service

A system designed for a post-HDCAM world.


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RÚV and Avid Develop Seamless Live Production Workflow

…we have been working with Avid for almost 20 years now. I think there is a reason we are still with Avid. It’s because it works and they are always introducing new solutions.


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Avid’s Game-changing Integrated Graphics Solutions Streamline Sports Production for Fenerbahçe Sports Club

The driving point of the upgrade was to move to HD but, in doing so, we also wanted to achieve a workflow that was more creative, more efficient and easier to use.


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