In the studio or on location, Avid and MediaCentral sports solutions team up to give you the technology, efficiency, creativity, and protection you need to keep your fans cheering.

From MediaCentral | Production Management, to real-time graphics and video playout with Maestro | Live, Avid enables you to get your game on and engage fans, whether they’re following the action on the jumbotron at the stadium, their TV or computer at home, or their mobile device wherever they roam.

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Customer story

European Championships use Avid graphics solutions for broadcast

The European Championships choose Avid for world-class graphics

Video

Sports graphics in use during broadcast

Team up with Avid to adrenalize your sports coverage

Meeting the challenge

Produce entertaining and enlightening sports shows in the studio and replay exciting video highlights and moments at the game with Avid’s industry-leading tools.

  • Break stories first across multiple digital platforms and monetize content with MediaCentral | Publisher
  • Log live and recorded content with more significant sports details using custom logging templates in MediaCentral
  • Present captivating and meaningful content that relates to every second of the action
  • Keep up with increasing content demands using integrated video and audio tools that streamline your workflow
  • Generate revenue to offset escalating production costs by inserting virtual ads that can be tied to the field or displayed standalone
  • Overcome scattered viewership and capture audiences across all platforms with instantaneous on-air, online, and on mobile publishing
  • Hold viewer attention and capitalize on all the excitement with engaging 2D and 3D graphics and high-quality slow-motion replays
  • Engage fans by quickly accessing relevant clips with our secure, software-defined storage solutions
  • Get the most from your investment and easily leverage your content for scoreboard highlights, commercials, web video, live streaming, and more
  • Produce and edit content remotely, making it easy to create at away games and training sites
  • Easily park projects and back up media in the cloud

How it works

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Integrated hardware & software

Media & Workflow Management

Extend the power of the proven, collaborative production tools the media and entertainment industry relies on daily

Storage

Industry-proven shared and nearline storage systems for audio and video workflows

Video Editing

Professional video editing software and hardware

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