Some companies chase what's next. Avid spent forty years building it: the nonlinear edit, shared storage, asset management, the digital newsroom. At IBC, we'll show you the next chapter: AI-driven production across live and post, built on Avid Content Core. Context, intelligence, and cost live inside the workflow rather than bolted on after, so your content finally knows what it is, what it cost, and what it's worth. Book your demo slot.
What's New at IBC2026
Context is king
With Avid Content Core, every asset carries its whole story: origin, intent, versions, approvals, and value. AI built on that context understands your media so you can act on the insights it provides.
AI woven in, not waving from the sidelines
We didn’t just bolt AI onto the workflow. Avid intelligence runs through the whole of it: Governed, metered, and accountable, from planning and resourcing to editing, fact-checking, and cost analytics. At IBC we will bring this vision to life.
What did that story cost to make, and what did it earn?
For the first time, there’s a way to measure the true ROI of your content. Avid Content Core connects your production costs to the return it makes, turning your content operation into a business you can manage with clarity.
A taste of what you’ll see at IBC this year
At Stand 7.B59: Your whole production chain, connected by Avid Content Core. Planning, ingest, asset management, editing, rundown, playout, and publishing – with context, intelligence, and cost analytics running through all of it.
Book your demo slot at IBC2026
Meet with Avid experts to explore how our solutions can help you modernize, scale, and succeed.
Can’t make Amsterdam?
Save the date for our post-IBC webinar on Thursday, September 24. We'll dive deeper into the biggest IBC announcements and explore how connected production and media intelligence reveal the true cost and impact of your content.
Registration opens soon.
ACSR ReCert Summit
For the first time, the Avid Certified Support Representative (ACSR) ReCert Summit comes to IBC. Four days of advanced technical training, recertification, and engineering discussion with Avid instructors and the ACSR community from across Europe and beyond. Whether you're renewing certifications, sharpening your skills, or connecting with fellow professionals, it's worth your time in Amsterdam.
Register for the ReCert Summit