MediaCentral

Work simply

With MediaCentral | Newsroom Management powering your workflow, journalists, producers, editors, and other contributors can access all the tools they need to do their jobs from a single interface. Whether searching for media, editing sequences, or publishing content, MediaCentral  delivers the same intuitive user experience across all devices, reducing training needs and costs.  

Integrate directly with NRCS

MediaCentral can be used with ENPS, Octopus, and OpenMedia Newsroom solutions, enabling you to work with the systems you already have while enabling remote collaboration to speed content production and delivery to broadcast and digital outlets. Add Avid NEXIS, Maestro, and FastServe solutions to take further advantage of the workflow acceleration and experience the most efficient end-to-end newsroom solution—without changing your NRCS.

Cover the story—wherever it happens

With the Collaborate app, journalists and producers can plan stories, view assignments, capture video, create and edit sequences, and deliver content from anywhere. Right from a web browser on their laptop or the mobile app on their iOS or iPadOS device. Add MediaCentral | Stream and you can capture remote IP streams and contribution directly into your news production environment. It’s a great way to leverage remote reporters in your news coverage.

Turn around breaking news fast

With tight integration to MediaCentral | Stream, FastServe video servers, and Avid NEXIS shared storage, teams can log and edit footage as it’s being ingested for near-real-time playout—even at UHD resolutions. As video from satellite and/or IP feeds, cameras, mobile devices, and other sources come in fast and furious, the footage is made available immediately to teams across your MediaCentral platform. You can even control ingest through MediaCentral | Acquire or archive content directly from FastServe | Playout.

Enable global collaboration

MediaCentral enables up to six newsroom and production sites to connect and share content as if you’re all working together in the same facility. Collaborate with sister stations and other affiliates to combine resources, search and play media across multiple sites, create stories, and access rundowns and scripts—no matter where teams and assets are located—empowering better storytelling.

Shorten your time to air and archive

With the Rundown app, you can view and edit queues, edit and archive stories, and make other changes to rundowns—even during the live broadcast—for more agile show production. Add MediaCentral | Shared Library and you can archive and restore stories to and from the library in multiple resolutions. You can even trigger the archive of a story, including all associated media and sequences, from the Rundown app.

Publish stories first across digital

Boost your brand, beat the competition, and expand your monetization opportunities by being the first to publish breaking news across multiple digital platforms. With MediaCentral | Publisher, powered by Wildmoka, you can create platform-tailored content quickly and publish it with a click. All transcoding, content staging, and publishing is automated, so teams can focus on creating content that drives traffic and revenue.    

Connect editors to your media

MediaCentral directly integrates with Media Composer,  Adobe Premiere Pro, Photoshop, and After Effects, enabling content creators to collaborate, search, browse, and access your MediaCentral-managed content—all without leaving their application window.

See what you can do in Media Composer
See what you can do in Adobe Premiere Pro 

Expedite news and viewpoint gathering

Integrate MediaCentral with x.news and you can round up and integrate content from Twitter, Facebook, YouTube, and other social media channels, newswires, and news aggregators to jumpstart story creation and present different viewpoints. Monitor and prioritize incoming feeds, insert user-generated content, and filter out the noise, so you can get to the real story of what’s trending. You can also capture and leverage IP contribution from anywhere with MediaCentral | Stream.

Enhance stories with real-time graphics

MediaCentral integrates directly with Maestro graphics solutions, speeding up the story creation process. Easily search for and access content and templates from Maestro | Designer, Maestro | News, and Maestro | Live right from within MediaCentral. Integrate WorldMapper sequences into stories. Drag and drop assets directly into story segments. And quickly publish content to social media and other digital outlets with support for embedded (burned-in) graphics.

Get the utmost performance and reliability

MediaCentral provides the system security and robustness you need for round-the-clock operation. Even if a server becomes unavailable, it delivers uninterrupted operation, as all system data is mirrored between multiple servers for the highest level of reliability. And get easy media and metadata backup with MediaCentral | Sync, providing an effective solution for business continuity and disaster recovery.

Preserve your data when you upgrade

Got an older Interplay or iNEWS system? Migrate to MediaCentral and not only will you enjoy the greater workflow efficiency, collaboration, and operational ease it brings, all of your media and metadata can be carried over to the new platform, so your team’s entire volume of hard work won’t go to waste.

Contact us and we’ll help you get started.

Design your own newsroom platform

MediaCentral can be deployed on premises or in the cloud and tailored and scaled to work for any size news organization. Just add apps and services to enable the capabilities you need to empower your team—from phonetic search, story planning, research, and advanced editing, to news graphics, rundown management, playout control, and multiplatform distribution. Stay current and always have access to the latest features with a MediaCentral subscription. See how you can streamline your operation and extend your news coverage and collaboration globally—contact us.

See all Avid news production solutions 

Connect your entire newsroom

MediaCentral seamlessly integrates with a wide array of third-party systems, enabling you to bridge workflows and streamline your entire operation. By leveraging our Connectivity Toolkit Media Suite APIs, you can connect video servers, editing workstations, graphics systems, teleprompters, and other newsroom solutions to your platform.

Tailor the interface for any role

Journalist. Producer. Logger. Editor. Writer. Social media manager. No matter the job title, you can configure the newsroom management software interface for any production role to streamline their workflow. Provide only the tools and functions needed for them to complete their work, removing the clutter, so they stay better focused.

Integrate with MOS and ActiveX devices

MediaCentral fully supports the MOS (Media Object Server) protocol, which is widely used across broadcast journalism, enabling communication between newsroom systems and controlled broadcast devices such as media servers. It also supports ActiveX controls, providing tght integration with such connected systems.

Extend production to the cloud

MediaCentral provides an easy onramp to the Microsoft Azure cloud, enabling you to transition production at your own pace. In the way that best suits your business—on premises, in a private data center, public cloud, or with a hybrid model. Take advantage of Microsoft’s Cognitive Services to leverage its AI, speech-to-text, and machine learning capabilities, enabling you to automate metadata tagging across your current and historical content, accurately and at scale. Plus, with support for media analytics, you gain deeper search capabilities across archived content.